Standing Out From the Crowd
Second, you need to give consumers a reason to act. “While people may seem random and different in many senses, they are ultimately all driven by the same things. They are seeking reasons to take action and want to be logically — or emotionally — convinced to do so,” says web hosting firm FatCow.
It also requires large doses of patience and commitment to maximize the usefulness of imagery for a marketing and branding situation. Accept that it’s going to take a while for your logo and imagery to develop any traction in the marketplace.
Once it does, though, it will all be worth it. Brand equity supersedes almost any other marketing gimmick and advertising strategy your competitors might throw at consumers.